11 tips for your next influencer campaign

11 tips for your next influencer campaign

I have learned a few tips that we would like to share with you... 11 tips for your next influencer campaign.
Have you been looking to work with influencers? Influencers are currently used by 93% of marketers.


  • - You will boost your reach & profile impressions 
    - Gain an unreal amount of followers
    - And your sales will skyrocket!!!

    1. Find your goal
    -> Start your partnership or collab with a precise business goal. Is it Awareness ? Sales ? Lead generation etc.?

    What is the specific action that you want your customers to take. Set KPI's.





    2. Know your influencer audience

    -> Research your influencer's audience before starting a conversation.

    You don't want someone followed by 80% female to advertise your male-targeted product...



    And guess what? You can use our platform, with over 120M profiles, to find out more about their audience.

    Try it for free now!

    3. Take advantage of the assets

    -> Make sure to negotiate the use of image rights so that you can use their content across all your platforms: Website, SM platforms, paid media etc. 

    Otherwise, you are wasting money!

    4. Let the influencer use their creativity 

    -> Your influencers know their community.

    Give them guidelines but make sure to let them express themselves.

    5. Use the DATA you have access to

    -> It is critical that an influencer's content looks aligned with your brand...

    BUT stats are also important, look at their previous ads, their average engagement rate, ask for swipe up results etc.



    BE AWARE!

    6. Follow the rules

    -> FTC compliance is a major issue and should not be taken lightly!

    Be completely informed with disclosure rules to avoid running into trouble with FTC guidelines.

    7. Build long-term relationships

    -> Working with influencers on various campaigns will help you save cost and make your partnership more authentic.

    8. Be authentic 

    -> Work with content creators that are close to your brand image and have the same values as you.

    Would you trust a friend selling something that you know he doesn't believe in? Think that way... Influencer marketing is word of mouth. 



    9. Take your time 

    -> Make sure to have a brief that you can share with your influencers. 

    Help them understand your needs and take the time to plan. 

    And, make sure to give influencers an appropriate amount of time to craft their sponsored post.

    10. Measure results

    -> It is critical to see what works and what doesn't in order to do better on your future campaigns!

    Partnerships are the greatest source of learning

    11. Trust your gut 

    -> The influencer industry is similar to the Wild West. You will notice a high fluctuation in pricing from one influencer to the next.

    Always negotiate! And if you can, ask someone who is familiar with the industry to help. 

    I sincerely hope that those tips will help your business grow! 

    BUT... the good news is that...

    MORE IS COMING! To make sure you don't miss any future tips & strategies, please drag this email into your primary folder (so it won't end up in spam/junk). 


     


     






Comments

Post a Comment

Popular posts from this blog

Skincare Serving Size : ( ‘Coz size do matter)

Image
We understand how excited you are to try a skincare routine or a particular product lately. But, before anything else, have you thought about the correct portion of the product which is allotted for each use? Proper knowledge leads to the right product and the correct serving size leads to quality and effective skincare ritual. It can be confusing but not complicated. Just give yourself a tiny reminder and you’re good to go. Cleanser - A hazelnut. This is good enough especially when diluted with water. Applying too much cleanser ( expecting more efficacy ) can be harmful. Doing so washes away not only the dirt but also the skin’s natural oil and hydration. Don’t overdo cleansing as it will lead to excessive dryness. Face Mask- A strawberry. This applies to a clay/gel type such as Supreme Bubble Mask ; Black Mud and Green Tea Masks . A small strawberry is perfect to cover up the whole face and provide exfoliation and moisture most safely. Moisturizer- 2 raisins. Apply it in an upward mo...
Read more

10 Best Instagram Affiliate Programs To Monetise Your Profile

Image
I'm happy that you are looking for different strategies to monetize your Instagram audience. You've built up your following so you've earned it. You might as well take advantage of it. You’re on the right track! Affiliate marketing  is one of my favorite business models for making money online because it requires very little time and financial risk to get started. It’s number two in my online business model comparison chart. If you're curious about drop servicing, check out this  drop servicing guide  my friend and I put together here. Now that you know you’re on the right track with affiliate marketing, let me give you a couple of tips to avoid mistakes. Most affiliate marketing beginners don’t have a plan. They just waste time researching and selling random products they think are relevant to their audience. Mistake #1: Selling Low-Ticket or Non-Recurring Affiliate Marketing Products You have to do some pretty insane volume in sales to make low-ticket sales worth your...
Read more